Google Adwords Keyword Tool: How To Find Good Keywords
This video I am going into some details about how to do keyword analysis, about how to pick the keyword that you are going to optimize for your marketing material. It is an essential step in order to become successful online. One of the strategies that many of us used and many of the marketers used in this MLM industry is to go after company names like effusion and like Numis Network and capture people better researching some other companies and bring them into their own sales funnel and then convert them into your own business. This is an excellent strategy.
Now I want to show you exactly what I do to find the good keyword. Let’s just look at Numis Network for example. First of all, you would want to type-in into this google keyword tool which is free. And look at how many people are searching for it on a monthly basis and look at the competition. 5 thousand is quite significant and it is considered as high competition. But let us go to google and type Numis Network. First of all are their advertisers here on the right that is spending money on this keyword term.
That means that there is money to be made on this niche. And you will see that there are, what you can do also is go to Alexa.com and see what the Alexa ranking is. We want to focus on the company websites that have a ranking below hundred thousand. It is because the lower the number in Alexa, the better. Anything above hundred thousand is not worth looking at. This is below so what it means is that it is the most hundred thousand websites and most traffic websites out there, its one of them. If it’s anything greater than that then I would bother.
But this company is getting some traffic, it gains a lot of traffic, it’s getting a lot of action. So get a good keyword to pick. One of the other things that I redo and if you did this step, you will find that, Numis Network is actually quite competitive. I am going to show you another *check* this shows you how many websites are competing for that keyword term. But if you type-in all in title before the keyword term then you will see how many websites that are competing for this keyword that actually have the keyword in the title and that is what you want to look for.
It is because if the keyword is not in the title, it would be very easy to rank above all those other websites. Now 11 thousand is what I considered very low, anything below 50 thousand you have a good chance for getting your marketing material to rank higher and watch out there and get it on page1. So 11 thousand is very low, but this is the step that most people don’t complete and if you go down here and you take a look at some of this;
I am going to show you a real ninja trick here – top secret. If you go down here and pick one of these websites, lets us just say for example youtube video. If we were to take this url and we put it into this tool called “Website Grabber” it’s going to tell us how many links are coming into that youtube video backlink, because it is all about backlinks. Now this is quite advance I want to give some advance stuff for my more experience marketers out there who are following me. But if this is going over your head don’t worry it, I have a lot of basic training. In fact, I am launching my course very soon here. Let’s going to you A to Z everything you need to know for being successful online.
What this report is actually going to tell me is that this website in google for Numis Network all of these pages here have a lot of backlinks meaning it is actually going to be quite hard to link for Page1 for this keyword term. Unless you are looking at that you would not know that. One trick is we found a number of backlinks to this particular youtube video.
You want to get rank to that youtube video all you need to do is create another youtube video with this keyword and optimize for that keyword and you need to dis-create more backlinks to your video that this video has what you can find out by tool and you are going to get rank higher than that video so that is an incredible little check and with this keyword Numis Network, you will find that there are a lot of backlinks so each one of these down page1.
So I am going to show you another name of the company called efusion that is also a lot of website competing for it. Let’s just look all in title and google will show you that it actually have 8 thousand per month. A lot higher than the other one and the competition is medium instead of high, looking very good. So all in title is 58 thousand, the other is 11 thousand so this looks more competitive. However, still around 50 thousand marker that I used as a bench mark. But if you were to look at these web pages and run them through the website grabber, you will find that the number of backlinks to these webpages is much lower, so you have much better chance of ranking for that keyword.
So just some little tricks for you to learn about which keyword to pick, what are some good ones to find these company names, go to NPROS.com you can click on new companies because there are going to have the list of all the competition. And there are literally hundreds of company names that you can use as keywords. And when you put the name into the keyword tool, it’s going to give you variations on that keyword longer tail keyword. They are going to be less traffic per month but they are going to be less competition. So log-in into google keyword tool to find variations, you don’t know what’s have to go with the company name at. So you might want to go for a variation like this one. Hope this helps and give this some great tips especially for those more advance marketers out there.
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