It’s a known marketing fact that most people don’t open their wallets on the first visit. So now you’ve spent all the time and perhaps money driving traffic, and chances are they won’t accept your offer ths first time. Then they may never find you again, and they end up buying elsewhere.

With lead capture, you can offer them an irresistble offer in exchange fo their name and email. Then you can market to them over and over – adding value, of course each time.